Paddy Power’s Most Outrageous Marketing Stunts
Paddy Power was formed way back in 1988 as the merger of 40 betting shops belonging to three different men – Stewart Kenny, David Power and John Corcoran. Right from …
How Much Do Odds Vary Between Bookies?
Making a profit from betting is a very difficult feat to accomplish in the long term. However, there is one simple and fool proof thing every single punter can do …
Totepool Strategy: How Lines & Stakes Affect Your Payout
The British government hasn’t always had an easy relationship with bookmaking. Whilst some enterprising types have taken bets on the outcome of horse races for hundreds of years, it wasn’t …
Ten Weird Bets Actually Offered by Bookies
There have been many weird and outlandish bets over the years for which bookies have offered odds. And of course there has always been a long line of willing customers …
The Parents That Bet on Their Kids (And Won)
Every parent has the feeling that their child is special. But how many become absolutely certain that their sprog is likely to achieve something truly great… and then think about …
What to Do If Your Account Keeps Getting Limited
If you have ever gone to place a bet, confident you were on to a winner, and seen the bookie return some annoying message, such as “Stake Exceeds Maximum Bet”, …
The Craziest Longshot Bets That Won
In December 1989, a brave/crazy/psychic chap in Wales went into a betting shop and staked £30 that by the year 2020 Cliff Richard would be knighted by the queen, Eastenders …
Cash Out v Laying on an Exchange, Which Offers Better Value?
More and more betting sites now offer the chance to cash out your bet, with just about every decent bookie boasting this facility. Choice in life can be both a …
How to Play The Irish Lottery at the Bookies
Starting on 16th April 1988 the Irish National Lottery has been around now for over 30 years. Initially starting with players only having to match six out of 36 balls …
Punters Rejoice: Seven Times the Bookies Got It Wrong
Few things in life offer up more satisfaction than beating the bookies. And so when bookmakers make a mistake it gives a great deal of pleasure to a huge number …